Consider a Bold New Direction
During many interviews with corporations, organizations, and PR agencies—in addition to the media—in preparation to write my new book, The Media Savvy Leader, I found that not many corporate leaders are exchanging high-5s over the performance of even the largest global public relations agencies.
While agencies today, whether advertising or PR, charge hefty fees, many have [...]
Cuban Seeks to Define Transparency
What would the typical corporate leader do if sued by the Securities and Exchange Commission (SEC) for alleged insider stock trading? Most would duck and hide. If ambushed by a reporter, they’d firmly say, “No comment,” and other dumb things.
Mark Cuban is not the typical corporate leader, and that’s one reason he is so admired [...]
Twitter for Beginners
While I continue to wrestle personally with the obvious time demands of paying attention to Twitter, I am a big proponent of using Twitter to build their own respective groups of acquaintances who may share common interests. Twitter is an effective door-opener to meet new people, and to build our own level of awareness online.
But [...]
